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In Aug 2007, Sajith started Cerebrus Partners - a marketing consultancy for SMEs, NGOs and Government departments, as a part of his Post Gradutation course in Mudra Institute of Communications, Ahmedabad. It's success and his close interaction with self made people such as artists, entrepreneurs and social-workers during this period strengthened his spirit of making difference in the lives of people through his own venture. And so at the end of the course, he decided to pursue his entrepreneurship drive and his faith in Cerebrus Partners evolved to a refined Plink Solutions.